Exhibitor Training

Free to watch, nothing to sign up for. 1 Events Media produced this exhibitor training course and published it in full. The films and the written versions are kept here and stay open to anyone. No training is being delivered and there is nothing to book.

Taking a stand is an investment that has to come back, and around eighty per cent of what it returns comes down to how the people on the stand perform. Businesses routinely pay for the space, the stand and the print, then send a team that has never been shown how to work it. That gap is what this course was built to close, and it is as true now as it was then.

Thirty six short films run in order through the three stages of exhibiting: everything before the doors open, everything that happens on the stand, and the follow up that most exhibitors skip. Twenty seven of them have a written version of their own, each on its own page, and the original two page PDF is on every one of those pages.

Free exhibitor training: thirty six videos

This is the whole exhibitor training course, as it was delivered to businesses taking stands at the E3 Business Expo and at trade shows and exhibitions elsewhere in the North West. Thirty six short films, in order, with a two page written version to download alongside most of them. Nothing to sign up for. Press play and the film starts where it sits.

Exhibiting is not a marketing cost, it is an investment that has to come back. Around eighty per cent of what a stand returns comes down to how the people on it perform, which is why so many businesses pay for the space, the stand and the print and then send an untrained team to work it. The course follows the three stages that decide whether a stand pays for itself.

Stage one, before the doors open

Picking the right show for the right reasons. The six Ps. Planning, and calculating the return the stand has to produce before it is booked. Choosing the right people and training them. Building a prospect list. Pre-event promotion. Print, merchandise and stand display. Paperwork, including what the organiser needs and how visitor data must be handled.

Stage two, working the stand

SELFLESS: how the stand looks, eye contact and body language, opening a conversation with a stranger, games, competitions and prize draws, qualifying a lead and capturing accurate data, food and fluids, loving the show, exhibitor networking, show offers and social media on the day.

Stage three, the follow up

FAB: follow up, analyse, book early. Following up warm prospects and general leads while the show is still fresh, analysing what the stand cost against what it produced, debriefing the team honestly, and booking the next one early while the rate is still good.

The training was built for small and medium businesses exhibiting in Lancashire, Greater Manchester, Merseyside and Cheshire, and the principles hold at any trade show anywhere.