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May 7th 2012

1 Events Media Appoints New Women’s Outreach Officer


The North West based business networking and coaching specialist, 1 Events Media (1EM), has announced the appointment of Rosemina Mohamed as its new Women’s Outreach Officer.
 
Rosemina, who speaks three languages besides English, will also become the first employee of 1 Business Enterprise (1BE) – a spin-off from 1EM, which will deliver specialist support for new and growing SMEs. The company will have its formal launch in the next few weeks.
 
 “Rosemina joins us at a pivotal stage in our development,” notes company 
director, Mubarak Chati. “1EM is now working with lots of businesses through its various one-to-one activities, and we’re seeing a great deal of demand for specialist forms of support – coaching, training, business planning, funding and so on – as well as general business advice. With 1EM focused on networking, award dinners, exhibitions and other special events, we realised that we needed a second business arm that was specifically set up to deliver this kind of focused support. 1 Business Enterprise will be our answer to that.”
 
 Welcoming Rosemina to the company,  Shakeel Desai, 1EM’s Business Development Director said: “One of the big areas that we’re looking at is support for women entrepreneurs. We see so many women with great ideas, great skills and the makings of really successful businesses but they’re often held back because they are only growing through word-of-mouth recommendations or because they’re faced with a language barrier that makes it hard for them to get good, relevant and timely advice.
 
“With a strong background in business support, especially for women and British Asian entrepreneurs, Rosemina is ideally placed to help us deliver the kind of services that SMEs and new start-ups really need.”
 
Prior to working with 1 Events Media, Rosemina had gained several years’ experience of working with other North West business support agencies and helping to deliver a broad range of enterprise development projects throughout the region. She speaks Gujarati, Urdu and Punjabi and will now be acting as the company’s first point of contact for aspiring entrepreneurs. She will carry out initial needs assessments and, where necessary, refer companies and individuals to other advisors for specialist support.
 
Free informal advice and information about the help that is available to anyone starting a business can be obtained by calling the company’s offices on 01254 790786.